Louise Wilson


Home Country United Kingdom

"Critical Mass"

To create a sustainable lifestyle we need to change our behaviours. People follow trends, especially from their friends, celebrities and the media. If we can create mass behaviour change in the way we live, we can start to make a difference to the world around us.  Defined as the minimum amount of something required to start or maintain a venture, critical mass is something I associate with cyclists coming together at the end of the month to make their mark on the streets.  This is a great example of people showing solidarity, unity and common attitudes. If enough people who feel passionate about a subject, come together to make a change, the change is likely to happen!