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“Designare”
I chose this word because of it’s significance to the course and to my major project. The word designare is associated with the origins of the word design, and means to designate; which is to assign meaning to things.
This is important because design more than ever needs to reconsider the meaning of itself and the meaning that it instills upon objects designed for mass consumption.
A good example of where Design isn’t just about styling or technology, but radical change in meaning, is the Nintendo Wii. A reinterpretation of the whole experience resulted in a revolutionary idea that became an instant success.
It is this sort of thinking that, aside from driving for market-winning innovation, will drive the changes needed for a shift to sustainable behaviours.
Once it has been remembered that design is people centered rather than profit centered, can set about changing the whole meaning of design to something that considers everyone and everything rather than just a few objects in an isolated and fervent drive for maximum profit.